Stop guessing. Start knowing what your videos actually do.
See which content consistently performs and where to focus next.
Stop producing blind and start using what you already have.
Can you answer these in 5 minutes?
If these questions trigger debate, the library is running you instead of the other way around.
which videos drive the strongest engagement—and why?
which videos should we promote, repurpose, or stop producing?
what percent of the library is effectively “dead” or unused?
where are we missing basic discoverability (titles, descriptions, transcripts)?
where should we add forms or CTAs to capture demand?
which formats work best for our audience—demos, webinars, customer stories?
What you get in the 15-minute quick scan
After the call, you’ll receive a short written summary with your top findings and recommended next step
Performance Signals
- what i check: obvious performance patterns—drop-off, attention quality, repeat views—from what’s visible on-site.- what you get: a quick “promote vs ignore” short list.
Conversion Readiness
- what i check: forms, gates, ctas, and whether the page context supports the next step.- what you get: 2–3 specific conversion improvements you can implement fast.
Discoverability
- what i check: titles, descriptions, transcripts, and whether your best assets are findable.- what you get: the top metadata fixes that unlock reuse and search visibility.
The full video performance & strategy diagnostic
a structured audit of your wistia library that turns analytics into an executive-ready plan.
Priority Action List (30–90 Day Plan)
Focus
what to fix first (highest impact, lowest effort)
what to promote, repurpose, consolidate, or archive
where you have content gaps (what to produce next, if anything)
walkthrough call
Alignment
a live handover that explains findings, aligns stakeholders, answers questions
recording included for internal sharing
PERFORMANCE ANALYSIS REPORT + SPREADSHEET
Clarity
library-wide view: what’s working, what’s dead, what’s underused
breakdown by content type (which formats work best for your audience)
conversion setup review (where lead capture is missing or misused)
technical and metadata health (duplicates, missing basics, organization)
includes a sortable spreadsheet inventory you can reuse internally
Who this is for
good fit
one wistia account (primary marketing videos)
marketing and customer-facing content
analysis period: 24–36 months
all three deliverables listed above
one 30-minute handover session with recording
not a fit
you want generic benchmarks without looking at your library
you don't have access to wistia data or videos aren't centrally managed
you're looking for full implementation and production services (this is a diagnostic)
Scope clarity
What's included
you have a real Wistia library (typically 60+ videos)
you need to explain video KPIs and performance to leadership
you want to stop producing blind and start using what you already have
you suspect discoverability and lead capture are underperforming
not included
ongoing implementation (this is a one-time diagnostic)
non-wistia platforms (youtube, vimeo, etc.)
full marketing funnel attribution analysis
video production or creative services
How it works
1
Apply
submit the quick scan application (2–3 minutes)
2
quick scan
if accepted, you get a scheduling link for 15-min scan
3
diagnostic
read-only api access + analysis + deliverables
4
handover
recorded walkthrough + action plan
We use read-only access to Wistia analytics/library data. No publishing or edits. NDA available; data is deleted after delivery unless you request otherwise.
FAQ
Q: how do i measure video roi in b2b?
A: most teams use a mix of direct and assisted signals. the quick scan clarifies what you can credibly measure today and what tracking gaps prevent stronger roi claims.
Ready to make video performance measurable?
Questions? [email protected]
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